Camping Market Trends and Statistics 2025

Published 4 Dec 2024 · Updated 27 May 2025

Camping has become an increasingly popular way for people to reconnect with nature, explore the outdoors, and enjoy affordable travel. The camping and caravanning market has experienced growth globally, driven by evolving consumer preferences, technological advancements, and increased interest in eco-friendly travel.

This article provides an overview of the current market trends, regional breakdowns, and future outlook for the camping industry.

Campervan hire in the UK

Market Overview: How popular is camping globally?

The global camping and caravanning market was valued at $81.36 billion in 2025 and is expected to rise to $86.52 billion in 2026. Projections indicate the market will reach $114.35 billion by 2030. From 2026 to 2030, the market is projected to grow at a CAGR of 7.2%.

Camper Champ statistic graphic stating the global camping and caravanning market was valued at $81.36 billion in 2025 and is expected to rise to $114.35 billion in 2030

Regional Breakdown: Who camps the most?

  • North America led the camping and caravanning market in 2025, accounting for 27% of the global market. The market was valued at $20.1 billion in 2019, driven by consumer spending and interest in outdoor activities among Gen Zers and millennials.
  • Europe followed closely, with camping and caravanning continuing to grow, particularly in countries like France, Germany, and the UK. In 2025, a total of 413 million nights were spent at camping grounds, RV parks, and trailer parks across Europe. Popular holiday parks, eco-friendly camping initiatives, and domestic tourism drive the market. Investments in camping infrastructure and digital booking platforms also contribute.
  • Asia-Pacific is emerging as a fast-growing market, with increased demand in Australia, New Zealand, and Japan due to adventure tourism, eco-tourism, and improved camping facilities.

Key Camping Trends

Millennial and Gen Z Influence

Millennials (born 1981-1996) and Gen Z (born 1997-2012) are major contributors to the camping market.

Their preference for unique, outdoor experiences has led to increased participation in camping.

  • In North America, 27% of campers in 2024 were Gen Zers and 34% were millennials. This trend continues as younger generations seek outdoor adventures and embrace camping as a cost-effective travel option.
Stacked bar chart of North American camping demographics in 2024, showing the generational breakdown of average campers versus new campers
Camping Demographics 2024: Who camps the most in North America?

Rise of Glamping

Glamping, or "glamorous camping," continues to gain popularity as a comfortable alternative to traditional camping.

<!-- uncertain: the source states 12.28 / 13.73 / 12.60 / 9.98 with no unit; the accompanying chart's y-axis reads "Number of Campers (in millions)", but the doc never says so in words — left verbatim for the writer to disambiguate -->

  • In 2022, cabins and glamping accounted for 12.28, already representing a notable share of overnight stays.
  • This segment grew significantly in 2023 to 13.73, even as tent and RV usage declined, indicating rising demand for more comfortable, experience-focused outdoor stays.
  • Although there was a slight dip to 12.60 in 2024, glamping remained consistently stronger than RV camping, which saw a sharp drop to 9.98.
Stacked bar chart of the most popular types of camping in North America from 2022 to 2024, in millions of campers by tents, RVs, cabins/glamping and other
What are the most popular types of camping in North America?

Technology Integration

The integration of technology in campgrounds is becoming increasingly important.

  • In 2024, nearly 80% of campers in North America considered internet access essential to camp more often. Campgrounds are responding to this demand by offering Wi-Fi and improving technological infrastructure.
  • Additionally, digital platforms for booking campsites and navigating camping routes are gaining traction, contributing to the growth of the camping market.

Eco-Friendly Camping

The trend toward eco-friendly camping is growing, driven by increased environmental awareness. Campers are adopting sustainable practices, such as reducing plastic waste and minimising energy use.

  • Many campgrounds, especially in Europe and North America, are offering eco-friendly options, such as solar-powered facilities and waste recycling systems, to attract environmentally conscious travellers.

Tourism Boost

Tourism has played a crucial role in the growth of the camping market, particularly during the COVID-19 pandemic when international travel was restricted.

  • In 2024, approximately 88 million households participated in camping trips in North America, with RV travel emerging as a popular choice due to its flexibility and comfort.
  • In Canada, national parks saw a surge in domestic visitors, as many residents chose to explore local attractions.

Popularity of Remote and Off-Grid Camping

Remote and off-grid camping is growing in popularity as campers seek solitude and a deeper connection with nature.

  • Off-grid camping made up a notable share in 2024, with 8% of nights in backcountry areas and 21% on non-campground land, showing strong demand for alternative camping options.
  • An additional 4% of nights were classified as street camping (2024), highlighting that some “off-grid” activity may include non-recreational or vehicle-dependent overnight stays.
  • Participation in off-grid experiences is growing rapidly, with first-time backcountry camping increasing from 17% to 31% in 2024.
  • Cost-saving behavior is a key driver, as campers increasingly turn to “boondocking” and dispersed camping to avoid paid campsites, particularly under inflationary pressure.
  • Desire for simpler, more meaningful experiences is another major motivation, with 26% of campers in 2024 seeking to reconnect with family traditions, such as campfires and storytelling.

Popularity of National Parks

National parks continue to be major destinations among campers.

  • In 2025, total recreational visits to 63 U.S. National Parks totalled 93.89 million. Of those, more than 6.29 million visitors chose to camp.
  • Tent camping was the most popular type of camping in the U.S. National Parks with 2.32 million tent campers in 2025, followed by RV camping with 1.61 million RV campers.
Pie chart of campers in U.S. National Parks by type in 2025, split between tent, RV, backcountry and concessionaire camping
Campers in the U.S. National Parks by Type in 2025

Other Resources

RV Parks and Campgrounds

RV parks and campgrounds continue to be the primary choice for camping enthusiasts.

  • The popularity of RV camping has increased in recent years, especially in North America, where RV campers across all venues totaled 9.98 million in 2024.

The ability to travel comfortably and visit multiple locations has made RV camping appealing for families and long-term campers.

  • In 2025, more than 342,121 shipments were recorded.

Recreational and Vacation Camps

Recreational and vacation camps accounted for 50.2% of the total market share in 2020 and are projected to grow at a faster rate than traditional campgrounds.

  • Vacation camps are becoming popular among families and youth groups, offering organised activities such as hiking, fishing, and educational programs that cater to various interests.
  • In 2023, the UK holiday park and campsite sector generated £12.2 billion in visitor expenditure, contributing £7.2 billion in Gross Value Added (GVA) to the UK economy.
  • In 2023, 17.7% of the 175.8 million outdoor recreation participants took part in camping.
  • The Recreational and Vacation Camp market is projected to be valued at approximately $50.93 billion in 2025 and is anticipated to grow to around $64.99 billion by 2030, registering a compound annual growth rate (CAGR) of over 5% during the forecast period of 2025-2030.
Camper Champ statistic graphic stating the Recreational and Vacation Camp market is projected at $50.93 billion in 2025, rising to $64.99 billion by 2030

Glossary

Baby Boomer - Born 1946-1964

Camping - Any occasion when you spent at least one night outside of your primary residence and stayed in accommodations such as a tent, trailer, RV, or vehicle or cabin/cottage at a campground.

Car camping - Those who travel and sleep in their vehicles (versus other types of accommodation, including RVs).

Camping households - Those who identify as campers.

Dispersed Camping - The term used for camping anywhere in the National Forest outside of a designated campground. Dispersed camping means no services such as trash removal, and little or no facilities which may or may not include tables and firepits.

Generation X (Gen X) - Born 1965-1980

Generation Z (Gen Z) - Born 1997-2012

Glamping - Defined as staying in unique accommodations with enhanced services and amenities.

Incidence - For camping incidence, this figure is calculated by dividing the total number of households with at least one person who camps divided by the total number of eligible households.

Millennial - Born 1981-1996

Overlanding - An "overlanding" experience is where you travel in an off-road vehicle, taking back roads, no services/amenities, you are completely self-sustaining and the purpose is the journey.

Peer-to-Peer RV Rental - A rental that occurs between a private RV owner and a renter. Generally, this is facilitated by a designated marketplace.

Public Land Camping - Staying at a public campground in a national park, state park, municipal campground, national forest campground, national forest land, BLM land, or designated wilderness areas.

RV - Includes type A, B, or C motorhomes, travel trailers, fifth-wheels, pick-up campers, pop-up trailers, and small van campers.

RVing Experience (used in new camping experiences) - Where you travel in an RV from destination to destination.

Silent/Mature - Born prior to 1946

Van Life - Defined as a form of adventure tourism that involves a van that is livable and self-sustained.

References

  1. Camping And Caravanning Global Market Report · thebusinessresearchcompany.com
  2. 2024 Outdoor Participation Trends Report · outdoorindustry.org
  3. North American Camping Report · koa.com
  4. The Dyrt 2024 Camping Report · thedyrt.com
  5. National Park Annual Visitation · irma.nps.gov
  6. RVIA Reports & Trends — RV Shipment 2023 and 2024 Report · rvia.org
  7. Eurostat — Trips and Night Spent by Campers · ec.europa.eu
  8. Camping And Caravanning Market Size, Share & Trends Analysis Report · grandviewresearch.com
  9. UKCCA — 2024 Economic Benefit Report · ukcca.org.uk