Camping has become an increasingly popular way for people to reconnect with nature, explore the outdoors, and enjoy affordable travel. The camping and caravanning market has experienced growth globally, driven by evolving consumer preferences, technological advancements, and increased interest in eco-friendly travel.
This article provides an overview of the current market trends, regional breakdowns, and future outlook for the camping industry.
Market Overview: How popular is camping globally?
The global camping and caravanning market was valued at $69.3 billion in 2023 and is expected to rise to $72.82 billion in 2024. Projections indicate the market will reach $92.2 billion by 2028, with a CAGR of 6.1%.
Regional Breakdown: Who camps the most?
- North America led the camping and caravanning market in 2023, accounting for 40.4% of the global market. The market was valued at $20.1 billion in 2019, driven by consumer spending and interest in outdoor activities among Gen Zers and millennials.
- Europe followed closely, with camping and caravanning continuing to grow, particularly in countries like France, Germany, and the UK. In 2023, 91.97 million visitors stayed at camping grounds, recreational vehicle parks, and trailer parks across Europe. Popular holiday parks, eco-friendly camping initiatives, and domestic tourism drive the market. Investments in camping infrastructure and digital booking platforms also contribute.
- Asia-Pacific is emerging as a fast-growing market, with increased demand in Australia, New Zealand, and Japan due to adventure tourism, eco-tourism, and improved camping facilities.
Key Camping Trends
Millennial and Gen Z Influence
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are major contributors to the camping market.
Their preference for unique, outdoor experiences has led to increased participation in camping.
- In North America, over 49% of new campers in 2023 were Gen Zers (21%) and millennials (28%). This trend continues as younger generations seek outdoor adventures and embrace camping as a cost-effective travel option.
Rise of Glamping
Glamping, or “glamorous camping,” continues to gain popularity as a comfortable alternative to traditional camping.
- In 2023, 9% of campers engaged in glamping, with 42% of them being first-time participants. Glamping sites provide modern amenities, such as electricity, comfortable beds, and private bathrooms, attracting travellers who want a balance of nature and convenience.
Technology Integration
The integration of technology in campgrounds is becoming increasingly important.
- In 2023, 80% of RV campers considered internet access essential during their trips. Campgrounds are responding to this demand by offering Wi-Fi and improving technological infrastructure.
- Additionally, digital platforms for booking campsites and navigating camping routes are gaining traction, contributing to the growth of the camping market.
Eco-Friendly Camping
The trend toward eco-friendly camping is growing, driven by increased environmental awareness. Campers are adopting sustainable practices, such as reducing plastic waste and minimising energy use.
- Many campgrounds, especially in Europe and North America, are offering eco-friendly options, such as solar-powered facilities and waste recycling systems, to attract environmentally conscious travellers.
Tourism Boost
Tourism has played a crucial role in the growth of the camping market, particularly during the COVID-19 pandemic when international travel was restricted.
- In 2023, over 87.99 million households participated in camping trips in North America, with RV travel emerging as a popular choice due to its flexibility and comfort.
- In Canada, national parks saw a surge in domestic visitors, as many residents chose to explore local attractions.
Popularity of Remote and Off-Grid Camping
Remote and off-grid camping is growing in popularity as campers seek solitude and a deeper connection with nature.
- In 2023, 18% of campers chose off-grid experiences, often in locations away from traditional campgrounds.
- This trend is driven by a desire to disconnect from technology and experience nature without amenities. Many campers use public lands like national forests and Bureau of Land Management (BLM) areas, focusing on self-sufficiency and minimalism.
Popularity of National Parks
National parks continue to be major destinations among campers.
- In 2023, total recreational visits to 63 U.S. National Parks totalled 92.39 million. Out of those visitors, more than 8.42 million visitors chose to camp.
- Tent camping was the most popular type of camping in the U.S. National Parks, followed by RV camping.
RV Parks and Campgrounds
RV parks and campgrounds continue to be the primary choice for camping enthusiasts.
- The popularity of RV camping has increased in recent years, especially in North America, where RV sales reached 313,000 units in 2023.
The ability to travel comfortably and visit multiple locations has made RV camping appealing for families and long-term campers.
- As of August 2024, over 231,817 total shipments have been recorded.
Recreational and Vacation Camps
Recreational and vacation camps accounted for 50.2% of the total market share in 2020 and are projected to grow at a faster rate than traditional campgrounds.
- Vacation camps are becoming popular among families and youth groups, offering organised activities such as hiking, fishing, and educational programs that cater to various interests.
- In 2023, the UK holiday park and campsite sector generated £12.2 billion in visitor expenditure, contributing £7.2 billion in Gross Value Added (GVA) to the UK economy.
- Over 17.7% of 175.8 million participants in outdoor recreation activities participated in camping in 2023.
- In 2024, the Recreational and Vacation Camp market is projected to be valued at $48.5 billion, with anticipated growth to $69.4 billion by 2029.
This represents a compound annual growth rate (CAGR) of over 7.3% during the forecast period from 2024 to 2029.
See Also
- Camping Statistics in the USA
- Camping Statistics in Canada
- Camping Statistics in Europe & the UK
- Camping Statistics in Australia
- Camping Trends
References
- TBRC: Camping and Caravan Global Market Report
- OIA: Outdoor Participation Trends Report
- KOA: North American Camping Report
- DRYT: Camping Report 2024
- NPS: National Parks Campers Statistics Report
- RVIA: RV Shipment 2023 and 2024 Report
- EUROSTAT: Trips and Night Spent by Campers
- GVR: Camping and Caravan Global Market Report
- UKCCA: 2024 Economic Benefit Report