Florida Tourism Statistics 2024 - Visitors & Spending

Page last updated: 09 May 2025

Florida is an American tourism powerhouse, drawing millions of visitors annually to its sun-drenched coastlines and world-famous attractions.

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How many tourists visit Florida each year?

Over 140 million tourists visit Florida annually, making it one of the most visited destinations in the United States.

Florida accommodated over 131 million visitors in 2019, including 15 million international tourists and 116 million domestic tourists, which was a peak just before the pandemic.

During the pandemic year of 2020, Florida tourism dropped to a total of 79.4 million visitors, a 39.4% decrease YoY.

Recovery started in 2021: the state recorded 121.9 million visitors, a 54% increase YoY.

140.6 million visitors arrived in Florida in 2023, an increase of 2.3% from 2022 and 7.3% above the pre-pandemic level of 2019.

In 2024, Florida welcomed a record-breaking 142.9 million visitors, a 1.6% increase over 2023, and a new record for annual visitation.

Who visits Florida the most?

Most visitors to Florida come from within the United States, making up about 90% of total arrivals.

Among the remaining approximately 10% of international travelers, about 3% arrive from Canada, 1% from the United Kingdom, 1% from Brazil and the rest from various Latin American and European countries.

How much do visitors spend in Florida?

Tourists spend over $130 billion annually in Florida, contributing significantly to the state’s economy.

Florida’s tourism revenue is expected to reach $135 billion in 2024.

Tourism revenue was $96.4 billion in 2019 before the pandemic caused spending to decline.

Visitor spending dropped to $61.7 billion in 2020, a 36% decrease YoY.

Tourists spent $124.9 billion in 2022, nearly 19% more than in 2021.

Visitors spent $131 billion in Florida in 2023, a 5% increase compared to 2022.

Florida Tourist Attractions

Walt Disney World Resort (Orlando) is the world’s most visited theme park, with 58 million visitors in 2023.

Universal Studios Florida (Orlando) is a top destination for thrilling rides and entertainment, attracting 10 million visitors annually.

Miami Beach is famous for its beaches, nightlife, and art deco, contributing to the 23 million tourists in Miami-Dade County in 2022.

Everglades National Park is a prime eco-tourism spot with unique wildlife, with 1 million visitors annually.

The Florida Keys are known for water sports, SCUBA diving, and nature reserves, attracting 5.5 million visitors yearly.

Florida Travel Resources

How long do tourists spend in Florida?

The average length of stay for tourists in Florida varies based on their origin and accommodation type.

Domestic visitors typically spend 4 to 5 nights in Florida. Those staying in hotels and motels average 3.7 nights, while visitors opting for vacation rentals stay about 7.7 nights.

International visitors generally remain for 7 to 10 nights.

How many tourists visited Florida in 2024?

Florida welcomed over 130.7 million domestic visitors in 2024, accounting for about 91.5% of total visitors.

Over 12.2 million international visitors traveled to Florida in 2024, reinforcing the state’s status as a top global destination. Among them, around 3.3 million were Canadian visitors, highlighting the state’s strong ties with Canada as an important tourism market.

How much did tourists spend in Florida in 2024?

Tourists are estimated to have spent $135 billion in Florida in 2024, a continued upward trend in the state’s tourism economy and an increase from the $131 billion recorded in 2023, driven by a record 142.9 million visitors to the state.

Who spent the most on Florida in 2024?

Domestic visitors spent the most in Florida in 2024, contributing the majority share of total tourism spending. Among international visitors, Canada, the United Kingdom, and Brazil have traditionally been the top contributors to tourism spending in the state.

How many tourists visited Florida in 2023?

Florida accommodated over 129.1 million domestic visitors, accounting for about 91.8% of total arrivals in 2023.

Over 11.5 million international visitors traveled to Florida, showcasing its global appeal. Among them, around 3.2 million were Canadian visitors, underscoring Florida’s strong connection with Canada as a key tourism market.

How much did tourists spend in Florida in 2023?

Tourists spent $131 billion in Florida in 2023, a 5% increase compared to 2022.

Domestic visitors contributed approximately $116.1 billion, while international tourists added around $14.9 billion in 2023.

This spending generated an estimated $36.9 billion in tax revenue at the local, state, and federal levels.

Who spent the most on Florida in 2023?

Domestic visitors spent $116.1 billion in Florida in 2023, accounting for the majority of the total $131 billion spent by tourists.

International visitors contributed $14.9 billion in 2023.

Total tourism spending was down 5% YoY. It’s estimated to have generated $36.9 billion in local, state, and federal tax revenue.

How many tourists visited Florida in 2022?

Florida welcomed over 126.2 million domestic visitors, accounting for 91.8% of total arrivals in 2022.

Over 11.4 million international visitors traveled to Florida in 2022, including overseas and Canadian travelers.

How much did tourists spend in Florida in 2022?

Tourists spent $124.9 billion in Florida in 2022, an 18.9% increase from $105.0 billion in 2021.

Who spent the most on Florida in 2022?

Domestic visitors spent $112.7 billion in 2022, up from $99.4 billion in 2021.

International visitors spent $12.2 billion in 2022, a major recovery from $5.6 billion in 2021, but still below pre-pandemic levels.

How many tourists visited Florida in 2021?

Florida had over 110.2 million domestic visitors in 2021 (90.4% of total arrivals).

Over 11.7 million international visitors traveled to Florida in 2021.

How much did tourists spend in Florida in 2021?

Tourists spent a total of $105.0 billion in Florida in 2021, a 70.2% increase from $61.7 billion in 2020.

Who spent the most in Florida in 2021?

Domestic visitor spending rose to $99.4 billion, up 67.1% from $59.5 billion in 2020, while international visitor spending surged to $5.6 billion, a 154.5% increase from $2.2 billion the previous year.

Florida Tourism Statistics in 2020

Over 79.4 million visitors came to Florida in 2020, reflecting a 39.4% decrease compared to 131 million in 2019, primarily due to the impact of the COVID-19 pandemic.

Over $61.7 billion was spent by tourists in 2020, marking a 36% decrease from the $96.4 billion in 2019.

Due to international travel restrictions, there was a significant decline in overseas visitors. Domestic tourism remained the primary source of visitors, but overall numbers were substantially lower than in 2019.

Florida Inbound Tourism Statistics in 2019

Florida welcomed over 116 million domestic visitors in 2019, accounting for approximately 88.5% of total arrivals.

Over 15 million international visitors traveled to Florida, showcasing its global appeal. Among them, around 4.1 million were Canadian visitors.

Florida Outbound Tourism Statistics

Over 1.7 million Florida residents traveled overseas in 2019, making it the peak year for outbound tourism before the pandemic.

Overseas travel from Florida residents dropped to around 400,000 in 2020, as travel restrictions were enforced.

The recovery trend began in 2022, with around 1.3 million Florida residents traveling abroad, though still below pre-pandemic levels.

In 2023, approximately 1.5 million Florida residents traveled overseas, showing a gradual recovery in outbound tourism.

Florida Tourism Statistics