Toronto Zoo Statistics (Canada)

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At a glance

  • About 1.25 million people visited Toronto Zoo in 20251.
  • Toronto Zoo is Canada’s largest zoo, spread across more than 700 acres2 in Toronto, Ontario.
  • It's home to more than 5,000 animals from 500 species2.

How many people visit Toronto Zoo each year?

Toronto Zoo welcomed about 1.25 million visitors in 20251.

  • Attendance peaked at 1.36 million in 20243, the zoo's busiest full year in its recent board reports.
  • The zoo drew 1.33 million visits in 2023, about 9% more than its annual attendance target4.
  • In 2022, 1.21 million visits4 brought attendance back to pre-pandemic levels, matching 20195.
  • Back in 2018, the zoo had 1.12 million visits5.
Annual Attendance at Toronto ZooSelected years, 2018–2026 (2026 is January–September)500K1M1.5M1,115,8191,210,2241,210,8171,330,3911,358,8201,250,8401,095,2862018201920222023202420252026YearVisitorsJan–Sep only
Toronto Zoo’s yearly attendance for selected years from 2018 to 2025, plus 2026 so far (January–September).

How many people have visited Toronto Zoo in 2026?

Toronto Zoo recorded 1,095,286 visits from January to September 2026, about 9% short of the 1,200,600 it had budgeted for6.

  • That's almost level with the 1,099,708 visits over the same months of 20256.
  • Weather held visits back in the first half of the year, leaving attendance 14% behind target at the end of July6.
  • August's 227,036 visits came in at 95% of target, and September beat its goal with 161,435 visits (113% of target)6.
  • The Glow in the Wild evening lantern festival drew more than 21,000 guests in its first month6.
  • Members made 327,897 visits, 30% of the total and up 3% year over year6.
  • Revenue reached $44.44 million CAD by the end of September, 4% above the same period of 2025 but 6% below budget6.
  • Guests spent $51.61 CAD each on average, up 5% year over year6.

Note: 2026 figures cover January 1 to September 30, 2026. The full-year total will be published in the zoo's December report.

How many people visit Toronto Zoo per day?

Toronto Zoo averaged about 3,427 visits per day in 20251.

  • 2024 averaged 3,713 visits per day1, the highest of the years shown.
  • In 2023, the zoo averaged 3,645 visits per day4.
  • 2022 averaged 3,317 visits per day4.
  • The zoo’s 45th anniversary celebration in 2019 drew 19,050 guests in one day5.

Note: Daily averages are based on each calendar year's total attendance; individual days can be much busier.

Average Daily Attendance at Toronto Zoo2022–20251K2K3K4K3,3173,6453,7133,4272022202320242025YearAverage daily visitors
Average visits per day at Toronto Zoo, 2022–2025.

How much revenue does Toronto Zoo generate each year?

Toronto Zoo generated $47.43 million CAD in total revenue in 20251.

  • Revenue was highest in 2024, at $47.98 million CAD1, just ahead of 2025.
  • Admissions brought in $19.25 million CAD in 2025, followed by food services at $10.04 million CAD, membership at $5.78 million CAD and parking at $5.31 million CAD1.
  • Guests spent an average of $45.16 CAD each in 2025, up 4% from 20241.
  • Revenue in 2023 reached $44.47 million CAD3, about 11% above budget4.
  • In 2022, the main revenue categories brought in $35.98 million CAD4 as attendance and spending recovered.
  • Before the pandemic, revenue stood at $30.83 million CAD in 20195.
  • In 2018, it was $28.22 million CAD5.
Annual Operating Revenue at Toronto ZooSelected years, 2018–2025 (CAD)$10M$20M$30M$40M$50M$28,223,921$30,834,033$35,976,228$44,469,805$47,979,248$47,434,428201820192022202320242025YearTotal revenue (CAD)
Toronto Zoo’s yearly operating revenue for selected years from 2018 to 2025 (CAD).

Where do Toronto Zoo visitors spend their money?

Toronto Zoo visitors spent an average of $45.16 CAD each in 2025: $28.42 CAD on admission and $16.74 CAD on extras such as food, parking and shopping1.

  • Food was the biggest extra, at $8.03 CAD per guest, up from $7.40 CAD in 20241.
  • Parking came next at $4.25 CAD per guest, followed by retail at $2.46 CAD, rides and rentals at $1.27 CAD and the Zoomobile tour at $0.73 CAD1.
  • Over the year, admission brought in 41% of the zoo's revenue and food services 21%, ahead of membership at 12% and parking at 11%1.
  • Parking revenue rose 20% from 2024, while admission revenue fell 7%1.
Toronto Zoo Revenue by Category2025, Canadian dollarsSource: Toronto Zoo Board of Management, Attendance and Revenue Report - December 2025Guest & group admission$19,245,837Food services$10,040,534Membership$5,782,781Parking$5,313,258Retail stores$3,083,184Rides & rentals$1,591,986Education programming$1,467,492Zoomobile$909,356
Where Toronto Zoo’s revenue came from in 2025 (CAD).

Who visits Toronto Zoo?

General admission guests made up 47% of Toronto Zoo’s 1,250,840 visits in 20251.

  • Members accounted for 30% of visits (374,734)1.
  • Non-paying guests accounted for another 16% (198,929)1.
  • School groups added 7% (84,756)1.
  • General admission visits fell 8% from 2024, while membership revenue rose 7%1.
Toronto Zoo Visits by Visitor Type2025Source: Toronto Zoo Board of Management, Attendance and Revenue Report - December 2025General admission · 47%Members · 30%Non-paying guests · 16%School groups · 7%1,250,840visits
Toronto Zoo visits in 2025, by type of visitor.

Where do Toronto Zoo visitors come from?

Ontario residents made up 74.2% of surveyed visitors in 20177, with the remaining 25.8% coming from the rest of Canada, the U.S. and elsewhere abroad.

  • 52.5% came from Toronto and the GTA7.
  • 21.7% came from elsewhere in Ontario7.
  • 6.2% came from the rest of Canada7.
  • 8.3% came from the United States7.
  • 11.3% came from other international markets7.

Note: These shares come from the zoo's most recent published visitor survey, which collected responses between January 1 and September 30, 2017. The survey doesn't break overseas visitors down by country.

Toronto Zoo Visitor Origin BreakdownBased on 2017 on-site survey (Jan 1 – Sep 30)Toronto + GTA · 52.5%Ontario outside Toronto/GTA · 21.7%International · 11.3%United States · 8.3%Other Canada · 6.2%
Where Toronto Zoo visitors came from, according to the 2017 on-site survey.

Why do people visit Toronto Zoo?

Seeing the animals was the most common reason people gave for visiting Toronto Zoo in 2017, named by 43.4% of survey respondents7.

  • The Giant Panda Exhibit came second, at 23.8%7.
  • In earlier surveys, a “family outing” was a leading reason, at 47.5% in 2013, 58.2% in 2014, 58% in 2015, and 48.5% in 20167.
  • Toronto Zoo recorded 97,219 school-group visits in 2019, about 8% of that year's attendance5.

Note: Reasons for visiting come from the 2017 on-site visitor survey, the latest published.

What are the main attractions at Toronto Zoo?

Orangutans of Gunung Leuser, which opened in 20238, is Toronto Zoo’s newest major habitat.

  • Tundra Trek opened in 2009 as a 10-acre Arctic exhibit8.
  • Splash Island is a 2-acre splash pad in the Discovery Zone9.
  • Terra Lumina opened in December 201910.

Toronto Zoo quick facts

  • Opened: August 15, 19748
  • Size: more than 700 acres2
  • Animals: over 5,000, representing 500 species2
  • Visitors in 2025: 1,250,8401
  • Revenue in 2025: $47.43 million CAD1
  • Average spend per guest in 2025: $45.16 CAD1

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References

  1. Attendance and Revenue Report - December 2025 (Toronto Zoo Board of Management) · toronto.ca ↑ b c d e f g h i j k l m n o p q r s t u
  2. Toronto Zoo – City of Toronto (Current Overview Data) · toronto.ca ↑ b c d
  3. Attendance and Revenue Report - December 2024 (Toronto Zoo Board of Management) · toronto.ca ↑ b
  4. Attendance and Revenue Report - December 2023 (Toronto Zoo Board of Management) · toronto.ca ↑ b c d e f
  5. Attendance and Revenue Report - December 2019 (Toronto Zoo Board of Management) · toronto.ca ↑ b c d e f
  6. Attendance and Revenue Report - September 2026 (Toronto Zoo Board of Management) · toronto.ca ↑ b c d e f g h
  7. Toronto Zoo On-Site Visitor Survey Results (2013–2017) · toronto.ca ↑ b c d e f g h i
  8. Toronto Zoo History · torontozoo.com ↑ b c
  9. Splash Island (Toronto Zoo) · torontozoo.com ↑
  10. A new interactive light experience opens at the Toronto Zoo this week (Daily Hive) · dailyhive.com ↑
  11. Toronto Zoo Attendance and Revenue Reports (2016–2025) · secure.toronto.ca
  12. Toronto Zoo Official Website (2009, 2019–2021) · torontozoo.com
  13. Toronto Zoo Media Room (2018–2023 Press Releases) · torontozoo.com
  14. Toronto Zoo Attractions and Visitor Information · torontozoo.com
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