Orlando Tourism Statistics

Orlando is best known for its famous theme parks and warm, subtropical climate, which attracts millions of visitors each year.

Annual visitor numbers for Orlando typically exceed 74 million, making it one of the most visited cities in the United States.

• 75.8 million visitors in 2019, the highest recorded in recent years.
• 35.3 million in 2020 due to the pandemic.
• 59.3 million in 2021.
• 74 million visitorsin 2022 and 2023 respectively.
• 75.3 million visitors in 2024.

International tourists made up around 8.6% of total arrivals in 2024. Most visitors are from Canada with 1.29 million visitors.

• This was followed by the United Kingdom with 907,900 visitors and Brazil with 697,200 visitors.
• Mexico and Colombia made up the top 5 with 438,000 and 343,000 visitors respectively.

• Domestic visitor spending made up 91% of total spending ($53.1 billion) in 2023.
• International visitor spending accounted for the remaining 9% ($5.4 billion).

• To see all of Orlando’s attractions (especially the big ones like Disney World and Universal Studios) visitors need at least 5 days to experience the city.
• Overseas visitors stayed 8.6 nights and domestic visitors stayed 3.1 nights on average in 2023.

• 74 million tourists visited Orlando in 2023. 67.9 million were domestic visitors (a 2% decrease from the previous year) and 6.1 million were international visitors (a 25% increase from the previous year). The total visitor numbers are unchanged compared to 2022.

How much did tourists spend in Orlando in 2023?

• Tourists spent $58.5 billion in Orlando in 2023, representing a 5.4% increase from 2022 ($55.5 billion) and a 22% increase from 2019 ($48 billion).

• 59.3 million tourists visited Orlandoin 2021, a 68% increase from the previous year.
• Of the 59.3 million tourists who visited Orlando in 2021, 57.2 million were domestic and 2.1 million were international visitors.

How much did tourists spend in Orlando in 2021?

• Tourists spent $40.3 billion in Orlando in 2021, a 74% increase from 2020 with an average spending of $679 per visitor.
• Overnight visitors contributed $36.8 billion and day visitors $3.5 billion. The top spending category was lodging.

• 35.3 million visitorsin 2020, a 53% drop from 2019.
• 33.6 million domestic visitors and only 1.7 million international visitors in 2020.
• Tourist spending reached $23.2 billion in 2020, with $20.9 billion contributed by overnight visitors and $2.3 billion by day visitors.
• $657 average spending per visitor.

• 75.8 million to 74 million tourists between 2019 and 2023, a 2.4% decrease.
• Total tourist spending increased from $48 billion to $58.5 billion, a 22% increase despite a drop in tourist numbers.
• The average visitor spending increased by 24.9%, from $633 to $790.5.